Nissan Motor Co., Ltd. earlier announced the changes to its North American sales and marketing. The changes are in promoting the car manufacturer will be growth in the global automotive industry. With the sustained increase in competition, Nissan’s drive profitable growth is also faster.
In fact, changes are inevitable. Nissan and implement their best to meet the requirements of the industry. But change is not only for refinement of auto parts such as Nissan header. Management is also one of the key factors that should entertain the changes. In fact, Nissan Europe and Canada also announced changes in leadership positions.
”The U.S. market is in upheaval and Nissan sales and marketing group must be varied with,” said Brad Bradshaw, Senior Vice President of Sales and Marketing at Nissan North America. “Since 1999 we’ve almost doubled the number of Nissan and Infiniti vehicles we offer and come again.”
Bradshaw also added: “We have an architecture that we react quickly and with more confidence to changes in the market, improve flexibility and to take any opportunities to improve the recognition of Nissan and Infiniti created.”
For the Nissan North America, South America, the changes will take effect from 1 April this year. Christian Meunier, currently Vice President for Sales in Europe, as Vice President for the model line marketing in North America. Meunier is the beginning of April for Class Management is responsible for ensuring profitable growth for both Nissan and Infiniti portfolios.
Meunier is expected to formulate and develop a model-by-model of strategic positioning briefs. He is also the launch strategy, coordination, marketing, sales and corporate communications for the success of the car manufacturer’s North American Model Line, responsible for it. Meunier will report directly to Bradshaw. In addition, four model line marketing directors, including a report from Infiniti, report Meunier.
Since 2002, Meunier is working with Nissan Europe in the sales and marketing field. Meunier has a name in auto sales and marketing. He has previously sales and marketing positions with Mercedes-Benz USA, France and Rover Ford France.
”Corporate structure is a framework enabling us to implement strategies through the company’s greatest asset – its people,” said Bradshaw. “The new structure will improve the resources we have to accept challenges and be successful. All these tasks are critical to the successful fulfillment of the Nissan Value-Up business plan and long-term success in North America.”
Another change in management involves January Thompson, who is currently the Vice President of Marketing at Nissan North America. Thompson becomes the Vice President for marketing communications. They will focus on advertising, interactive marketing and other marketing communications for Nissan and Infiniti brands. Directors who report, Thompson is interactive marketing and marketing communications account.
Other changes are as follows: Dave Mazur, currently Vice President, Market Intelligence, will be given additional tasks of volume, market planning and brand management. Yuhei Takahashi, the handles are connected previously the responsibility for pricing and brand management is just finished his assignment and U. S is expected to return to Japan for a new job. Mazur Group will be responsible for the segment and vehicle volume forecasts and analysis. There will also be the product for the monitoring of contracts, price and brand-tracking liable.
Feedback For Nissan Europe and Canada, management changes, Simon Thomas, who is currently the Vice President of Sales and Marketing at Nissan Canada, Inc. will, Meunier as Vice President of Sales at Nissan Europe to replace. Thomas’ replacement will be announced at a later date.
Nissan Announces North American Management Changes
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