CURE Auto Insurance Ad that crosses the line re: language. Granted it is surprising and a little humorous but it lowers the line of where vulgarity is acceptable. This one aired during halftime of Rutgers vs USF, October 18, 2007. It was NOT the first time it has been aired. The full ad is a series of 3 mini-ads played one after the other. The first two were tame, then this was the last.

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