Although the Porsche Design brand comes from the Porsche family, the father of the Porsche sports car, it dose not close and clear relationship with Porsche cars.

In 1973, F. A Porsche is a new era, the clock time stopwatch with a black box, and then he made the following successive innovations in metal and titanium watches’exterior design. Also the year 1973 found the first Porsche production Compass wrist watch with the help of IWC. And while 20 years later the Porsche, a co-located with the help of the prestigious brand of IWC, IWC held during their sport watch market, which both of them on a solid foundation for their glorious achievement. In 1995, FA Porsche took over Eterna watch factory and he began to be started.

Ernst F. Seyr ’s goal was to create a time machine timer for the user to easily read the time. He called first as a technical adviser, Paul Gerber, the bell once invented time stopwatch for Fortis, and who was then a member of the Horological Academy of Independent Creators (AHCI), he extended his factory, and especially recruitied more employees.

At the end of 2001, Eterna officially took over design of this blueprint and change, and began a program to promote its archetypal clock, the 12 have experienced masters watches, designers and engineers involved in producing CNC. The breathtaking indicator did not come before 2004. In 2003, a major shareholder Porsche businesses by Porsche Design Company, and a new group has been set —- PLH was Bitgenma sea? Becingen.

In October, the new group is already integrated business model from Porsche in luxury accessories and patents, and the promotion has on all brands except for the automotive industry. Porsche Design is one of PLH, whose main direction is in the 12-employee Porsche Design Office on the shores of Lake Zell and the selection field and covers Porsche Company accessories, costume and sports equipment (like Porsche) bike. 65% of shares belongs to the company Porsche, the other 35% on Porsche family, which shows us that the trend will return to Porsche Porsche Design.

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