Posts Tagged Market
Nissan Restore Tier 1 Market in Thailand
Posted by in Uncategorized on January 6, 2010
Japan’s Nissan Motor Company, a new pickup truck called the Frontier Navada in Thailand. The car was further set with high hopes and with the aim of sales in the country to 55,000 units in the 2007-2008 financial year to increase and help to catch him with a rival.
”Our strategy is to make the Nissan brand, the Tier 1 market in Thailand in 2009 in addition to restoring Toyota and Honda, among others, by introducing new products,” said Thierry Viadieu, president of the local unit Siam Nissan Automobile Co. , reporters in the Thai capital.
The carmaker expects that the new pick-up to sell 40,000 units in the fiscal year starting in April to its total sales on that passenger cars. Nissan intends to place 44 percent in France by Renault SA, to start the export of locally produced Frontier Navara for the first time in the third quarter of this year. Nissan spokeswoman in Tokyo also share this information.
The Nissan Frontier Navara used parts for Nissan to improve their performance and enhanced capabilities. The Navara existence could be traced back since 1986. The carmaker was the pioneer in the compact pickup segment and the industry. Nissan truck production began in 1959. The consequences of the venture is the Nissan Frontier. The limit was introduced in 1997 for model year 1998 as a replacement for the aging 1986th Toyota followed the truck-building in the 1960s.
Where to sell Toyota Motor Corp. and Isuzu Motors Ltd. profitably in Thailand, Nissan is a latecomer. In addition, Toyota and Isuzu pickup about four fifths of the use market. Nissan vehicles, on the other hand, a share of just 4th 5 percent of the total Thai vehicle market in 2006.
Viadieu added that 2007 was a “critical” year in which Nissan hopes to increase its market share by 8 percent in Thailand. He also said that the automobile manufacturers would beef its Thai distributor network and offer better financing packages through its wholly-owned unit – Nissan Leasing Thailand. The latter started operations last year.
With the downturn in Thailand, Nissan intends to get better this year and next year. It aims to put up a tough fight with auto giants in the region to achieve its objectives within the framework of a 3-year plan, which will run until March 2008.
It may be recalled that the car manufacturers announced in 2004 to sell its plan to 130,000 units in fiscal years 2005-2007, the introduction of 8 to 9 new models and a ramp-up in the local production capacity to 200,000 units per year. Nissan is now powered production to 46,000 vehicles per year. A new 3-year plan for 2008-2010 will be announced in July, added the spokesman for the automaker.
From the first truck production, the automaker’s excellent Nissan truck parts unknown. These advanced auto parts paved way for the introduction of Nissan’s first night in the compact pickup market, including the first extension in the cabin Bodystyle 1979 Nissan King Cab and Crew Cab Bodystyle the first compact pickup in the D22 Navara.
Since 1986, Nissan has created 3 generations of the Navara. The first generation was the D21, a small pickup. The second generation of the Nissan Navara D21 came a decade after existence. The Nissan Navara D22, a compact pickup truck was manufactured in 1998 and went until 2005. The second-generation Navara is bigger, taller, longer D40 replaced – a midsize pickup.
